We are thrilled to announce a new and significant partnership between Columbus Logistics and Selegiochi Srl, a well-established company with over 45 years of experience in the toy industry, renowned for the quality of its products and its strong local roots.

As part of a continuous improvement strategy, Selegiochi has decided to outsource its logistics operations to boost efficiency and respond more swiftly to market dynamics. This strategic decision marks the beginning of a collaboration that places us at the heart of optimizing their logistics processes, making day-to-day operations more flexible and responsive.

Following an initial transition phase at Selegiochi’s warehouse in Binasco, all stock has been transferred to our state-of-the-art logistics center in Broni (PV). Within this 45,000-square-meter facility, 5,000 square meters have been dedicated exclusively to managing Selegiochi’s products. From this strategically located hub, we handle nationwide distribution to major toy retailers—including all “Città del Sole” stores—and manage order fulfillment for the e-commerce channel. Each year, we expect to process an average of 25,000 outbound delivery notes and 600,000 outbound order lines, with the goal of optimizing every step of the process.

This partnership brings together two family-run businesses that share core values such as quality, reliability, and innovation. Both companies are deeply committed to sustainability, with a strong focus on the well-being of future generations, investing in responsible practices to build a more sustainable and prosperous future.

We are excited to embark on this new journey with Selegiochi, bringing our logistics expertise to support their growth path. With our backing, Selegiochi can focus on expanding its business, confident in the support of a robust, scalable logistics solution ready to meet the challenges of tomorrow.